LABELLO WANTED TO CHANGE ITS SOCIAL MEDIA IMAGE, WHICH HAS PREVIOUSLY BEEN VERY YOUNG, GIRLISH AND COLOURFUL, WITH A LOT OF GLITZ AND GLAMOUR. THE AIM WAS TO DEVELOP A MORE GROWN-UP APPEARANCE, TO GET CLOSER TO THE TARGET AUDIENCE; WOMAN IN THEIR MID TO LATE 30'S. THE NEW LOOK SHOULD HAVE A MORE INSPIRING EFFECT ON THE CONSUMER. THE REDESIGN INCLUDES A MORE SIMPLE AND CLEAR VISUAL LANGUAGE AND TYPOGRAPHY AND A BRIGHT PHOTOGRAPHIC STYLE.
MY JOB: ART DIRECTION, REDESIGN, PHOTOGRAPHY, STYLING
// AGENCY: YOURSTRULY