LIVE FREELY, DRINK RESPONSIBLY. JACK DANIELS WANTS TO ENTERTAIN ITS FOLLOWERS ON FACEBOOK BY FUNNY PICTURES AND TEXT COMBINATIONS WHICH MATCHES TO THEIR HUMOUR. I DEVELOPED AN EDITORIAL PLAN WITH POST IDEAS, WHICH APPEAL TO THE TARGET GROUP. MY JOB: CONCEPT, COPY, PHOTOGRAPHY, VISUAL CONTENT DESIGN. // AGENCY: YOURSTRULY