HEARTY MILD AND UNIQUE IN TASTE. WILTHENER GEBIRGSKRÄUTER IS A GERMAN BRAND FOR HARD LIQUOR, WHICH HAD NO REAL DIGITAL PRESENCE SO FAR. WE BUILD UP A FACEBOOK PAGE WITH THEM, AND GENERATE A FAN COMMUNITY. THE AIM WAS TO DEVELOP A APPEARANCE, WHICH IS VERY DOWN-TO EARTH AND FITS TO THE TARGET AUDIENCE; WITH A BIT TRASHY AND NATIVE LOOK. WE CREATED A CONCEPT AND DESIGN FOR A MONTHLY EDITORIAL PLAN FOR SOCIAL MEDIA. THE PICTURES SHOW SITUATIONS FROM REAL LIFE AND SHOULD NOT BE TO GLOSSY OR MODERN. NON ARTIFICIAL PICTURES, YOUR BUDDY COULD HAVE TAKEN IN THE MOMENT. MY JOB: CONCEPT, ART DIRECTION, PHOTOGRAPHY, VISUAL CONTENT DESIGN. // AGENCY: SEGMENTA