LET‘S GET FRUITY. DOLE STANDS FOR HIGH-QUALITY FRESH FRUIT, VEGETABLES, AND FOOD PRODUCTS. THE FACEBOOK FAN PAGE CONSISTS OF RECIPES, FUN FACTS ABOUT FRUITS AND FRUIT ART. THE MAIN TARGET GROUP ARE MOTHERS AND THEIR CHILDREN, SO WE CREATE A VISUAL LANGUAGE WHICH IS A LITTLE BIT NAIVE AND YOUNGISH. I DEVELOPED CREATIVE IDEAS HOW FRUIT CAN LOOK LIKE AND ARANGE IT IN UNUSUAL WAYS IN THE SHOOTINGS. FOR EXAMPLE I CREATE ANIMALS OUT OF FRUITS, WHICH THE CUSTOMERS REALLY LOVE. MY JOB: PHOTOGRAPHY, STYLING, VISUAL CONTENT DESIGN. // AGENCY: SEGMENTA